A Brief History of Television Advertising

all started, Radio

Broadcasting was originally, as the company is to sell the radios. But once the trade unions have recognized that many households are listening to the radio a considerable amount of time each day, they began to explore this medium as a way to get their message across to the masses. If one has to choose a single event began in the era of radio, this is probably transmitted by radio broadcast station WEAF in New York City August 28, 1922 This is a ten minute advertisement for suburban apartment building. For Christmas that year, several major New York City department stores have joined the fray, and ran advertisements in stores.

In the late 20's radio spots merger dramatically. This is now dominated by advertising agencies who took control of schedules available by purchasing and selling airtime to their clients. It also handles the creative aspects of advertising and programs, and in fact created a whole series designed to sell a product or another. These efforts paved the way for television advertising of Genesis, which begins a few decades.

Early unified support

living telecasting not really hold until 1948 took that long for the US to recover from the Depression and the Second World War. At that time, the number of television sets reached the critical mass to be considered a medium that can reach the masses. The television was a completely new phenomenon – that offer both audio and video clips, the advertising industry has moved into the arena with caution because they were not sure what would be the best ways to promote products on television clients. In other words, it should still be treated like radio advertising, but snap pictures or a completely new approach must be taken to reach a television audience a meaningful and effective manner?

After a number of studies and surveys to advertising agencies concluded that the most effective way to get consumers would be a powerful message by showing that featured a product or a range of products in one company. From this arose the concept of the typical television show in the 1950s, including such titles Kraft Television Theater, Colgate Comedy Hour, and cola time. As these radio television programs produced by the advertising agencies for its customers, rather than the studio, which is currently common practice.

This practice has worked well in the customers for a while. But as the television gained more popularity and more people were watching the increase in television networks, the cost of business (ie more eyeballs = spent more total dollars to reach them), and that the upward pressure on the cost of transporting the production of television band (plus the increasing cost of new content) forced a massive change in the relationship of all parties: advertising agencies, clients / sponsors and television networks. The solution had to be found, if it was a very effective advertising medium that continues to cost the sponsors.

Enter the Era Magazine Concept advertising

NBC executive Sylvester L. "Pat" Weaver created a solution that works, and it is also very affordable networks. He introduced the "magazine concept" television advertising. In this arrangement, the supporters purchase blocks of time (usually 1-2 minutes) rather indicates that the sponsor an entire show. This idea would allow the various sponsors – up to four the number was imagined – a show. Like a magazine, the networks would be directed to the advertiser's content to anyone "own" a particular program.

Like all new ideas, it initially resisted Masisi Avenue but after some experimentation, they found that this method could very well work with various packaged goods manufacturers cornucopia of brand names such as Procter and Gamble, such a difference products Tide (detergent), spine (toothpaste), and Jif (peanut butter).

1960 magazine concept is dominated by television advertising, because ever since. Instead of identifying the audience in a given program, sponsors have been spread that message through the schedule in order to attract more consumers as possible. The ability to spread advertising dollars to reach a wider segment of the population has proven to be very effective for sponsors. Where once they were locked in a specific time every day or every week block a particular network, you can now choose the times and the networks where they wanted their message.

This development concept of the magazine advertising is really the birth of modern television commercials. The only exception is the infomercial, which is actually a throwback to the model used in the sponsorship program in the early days of television commercials.

Source by Steven Chabotte

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