A Brief History of Television Advertising

all started, Radio

Broadcasting was originally, as the company is to sell the radios. But once the trade unions have recognized that many households are listening to the radio a considerable amount of time each day, they began to explore this medium as a way to get their message across to the masses. If one has to choose a single event began in the era of radio, this is probably transmitted by radio broadcast station WEAF in New York City August 28, 1922 This is a ten minute advertisement for suburban apartment building. For Christmas that year, several major New York City department stores have joined the fray, and ran advertisements in stores.

In the late 20's radio spots merger dramatically. This is now dominated by advertising agencies who took control of schedules available by purchasing and selling airtime to their clients. It also handles the creative aspects of advertising and programs, and in fact created a whole series designed to sell a product or another. These efforts paved the way for television advertising of Genesis, which begins a few decades.

Early unified support

living telecasting not really hold until 1948 took that long for the US to recover from the Depression and the Second World War. At that time, the number of television sets reached the critical mass to be considered a medium that can reach the masses. The television was a completely new phenomenon – that offer both audio and video clips, the advertising industry has moved into the arena with caution because they were not sure what would be the best ways to promote products on television clients. In other words, it should still be treated like radio advertising, but snap pictures or a completely new approach must be taken to reach a television audience a meaningful and effective manner?

After a number of studies and surveys to advertising agencies concluded that the most effective way to get consumers would be a powerful message by showing that featured a product or a range of products in one company. From this arose the concept of the typical television show in the 1950s, including such titles Kraft Television Theater, Colgate Comedy Hour, and cola time. As these radio television programs produced by the advertising agencies for its customers, rather than the studio, which is currently common practice.

This practice has worked well in the customers for a while. But as the television gained more popularity and more people were watching the increase in television networks, the cost of business (ie more eyeballs = spent more total dollars to reach them), and that the upward pressure on the cost of transporting the production of television band (plus the increasing cost of new content) forced a massive change in the relationship of all parties: advertising agencies, clients / sponsors and television networks. The solution had to be found, if it was a very effective advertising medium that continues to cost the sponsors.

Enter the Era Magazine Concept advertising

NBC executive Sylvester L. "Pat" Weaver created a solution that works, and it is also very affordable networks. He introduced the "magazine concept" television advertising. In this arrangement, the supporters purchase blocks of time (usually 1-2 minutes) rather indicates that the sponsor an entire show. This idea would allow the various sponsors – up to four the number was imagined – a show. Like a magazine, the networks would be directed to the advertiser's content to anyone "own" a particular program.

Like all new ideas, it initially resisted Masisi Avenue but after some experimentation, they found that this method could very well work with various packaged goods manufacturers cornucopia of brand names such as Procter and Gamble, such a difference products Tide (detergent), spine (toothpaste), and Jif (peanut butter).

1960 magazine concept is dominated by television advertising, because ever since. Instead of identifying the audience in a given program, sponsors have been spread that message through the schedule in order to attract more consumers as possible. The ability to spread advertising dollars to reach a wider segment of the population has proven to be very effective for sponsors. Where once they were locked in a specific time every day or every week block a particular network, you can now choose the times and the networks where they wanted their message.

This development concept of the magazine advertising is really the birth of modern television commercials. The only exception is the infomercial, which is actually a throwback to the model used in the sponsorship program in the early days of television commercials.

Source by Steven Chabotte

Setting up and using simple timers Dish

DISH timer at the instruction tells the customer that you want to view the program in the future. Most of the ERD (recording device) or a VCR, choose a special program for a particular channel and tells the customer how often you want to record the program. Be sure to set up the receiver to control the VCR.

Four types of

  • VCR will record an event in the past cassette for later viewing. Make sure that the VCR is connected and turned on. Also, make sure to set up the receiver to tell the VCR to start / stop recording.
  • Auto Tune will automatically change the channel live viewing of the event.
  • Reminder creates on the screen to notify you when an event is about to air.
  • External automatically change the channel live view of the event and sends commands to a compatible external device such as a Pocket Dish that relates to the type of receiver RCA or S-Video output. This option is not available if you enable this feature. This allows you to record from an external device instead of recording the receiver's hard drive.


Deciding how often you want to watch the program will help you make the best choice:

  • Once the program is recorded once (good for movies, sporting events or other special programs.) [1945901million]
  • You can record the program once a week, at the time, this channel.
  • Daily record the program once a day, at that time, the channel
  • H-P record the program once a day, Monday through Friday, the selected time on the channel.

When a timer Start

Two minutes later a start a recording, the receiver displays a digital countdown (timer reminder) on the TV screen. This countdown is displayed when the program starts. While the countdown appears, do the following:

  • Press CANCEL to clear the TV screen. This is not the timer starts
  • INFO button or SELECT to more information. If you do this, the following:
  • Click OK to continue the timer.
  • Select timer to stop the timer.

Note: Pressing the INFO reminder timer works only one time. Then press INFO results of the current program information on the screen.

Special considerations

  • The blocked programs, enter the receiver password before you set up an automatic timer. You can create locked without a manual timer program an automatic timer. You can create a manual timer program is locked without a password. However, if this is when the timer is working, the customer display only an error or password entry menu.
  • Pay program you need to make the Pay Per View program, if you create a timer.
  • Program the dark when you set a timer to program a darkened area when the timer operates the receiver is only an error message.

reason I skipped timers

If the timer is skipped, the reason is shown on the Timer list.

  • priority that the timing was a lower priority than other events during recording.
  • User to user chose to skip to the timer.
  • Copy

  • event is already set to another timer recording to the program.
  • There

  • Events DVR program has been recorded and shown on the Daily Schedule list.
  • used is not a new episode New Episode timer. Currently, a new episode is one that in any given year in the Program Guide information.
  • Incorrect events weekly, daily and Monday through Friday timer. If the driver of another event in the timer skipped. For example, the timer was set on Saturday for everyday, but the program is broadcast only from Monday to Friday, so the qualifying missed the weekend.

List of timers Use

The timer list:

  • The general list timers.
  • Create Manual Timer
  • Edit a timer.

is set to Self-timer

  • create an automatic timer for a future event. Following are the easiest way to set up an automatic timer.
  • Find the program you want to record the Program Guide or Browse Banner. The program can be a satellite or over-the-air program.
  • Select a future event. The Create Timer screen
  • Select the Timer Frequency
  • timer type.
  • Select Create Timer to finalize the new timer.

is set to

The Manual Timer

  • menu, select the timers.
  • Select Create Timer.
  • Select the timer frequency
  • Select Timer Type
  • Select the channel (satellite rover o-the-air) using the remote control arrows or numeric keypad to find the channel.
  • Select the Edit Time
  • Set the Start and End time, making sure to give the AM or PM
  • date
  • Select Create Timer
  • Select Done

Clear Timer

  • press the MENU, select Timer
  • Select delete timers
  • Select Delete. The timer is canceled

The overlap

If you try to create event timers overlapping programs, the receiver will display on the screen of the dates and times of the two programs. The customer can see this screen when the program has changed a timer may overlap with another. You have to delete or edit any timer.

The record links

The receiver called a timer Record Link. This feature sends data (audio, video and other commands) to an external device, you can connect the receiver RCA or S-video output, allowing the program to be stored on an external device.


  • it is very important to let your customer must get the permit. With this, the receiver with the latest software and Program Guide information. Make sure that the updates feature is turned on.
  • If the VCR does not respond to commands from the receiver that you accidentally left the protective film from the front panel of the receiver.

Source by Steven J Keipert